22 Experimental vs. Non-Experimental Research

The next step a researcher must take is to decide which type of approach they will use to collect the data. As you will learn in your research methods course there are many different approaches to research that can be divided in many different ways. One of the most fundamental distinctions is between experimental and non-experimental research.

Experimental Research

Researchers who want to test hypotheses about causal relationships between variables (i.e., their goal is to explain) need to use an experimental method. This is because the experimental method is the only method that allows us to determine causal relationships. Using the experimental approach, researchers first manipulate one or more variables while attempting to control extraneous variables, and then they measure how the manipulated variables affect participants’ responses.

The terms independent variable and dependent variable are used in the context of experimental research. The independent variable is the variable the experimenter manipulates (it is the presumed cause) and the dependent variable is the variable the experimenter measures (it is the presumed effect).

Extraneous variables are any variable other than the dependent variable. Confounds are a specific type of extraneous variable that systematically varies along with the variables under investigation and therefore provides an alternative explanation for the results. When researchers design an experiment, they need to ensure that they control for confounds; they need to ensure that extraneous variables don’t become confounding variables because in order to make a causal conclusion they need to make sure alternative explanations for the results have been ruled out.

As an example, if we manipulate the lighting in the room and examine the effects of that manipulation on workers’ productivity, then the lighting conditions (bright lights vs. dim lights) would be considered the independent variable and the workers’ productivity would be considered the dependent variable. If the bright lights are noisy then that noise would be a confound since the noise would be present whenever the lights are bright and the noise would be absent when the lights are dim. If noise is varying systematically with light, then we wouldn’t know if a difference in worker productivity across the two lighting conditions is due to noise or light. So, confounds are bad, they disrupt our ability to make causal conclusions about the nature of the relationship between variables. However, if there is noise in the room both when the lights are on and when the lights are off then noise is merely an extraneous variable (it is a variable other than the independent or dependent variable) and we don’t worry much about extraneous variables. This is because unless a variable varies systematically with the manipulated independent variable it cannot be a competing explanation for the results.

Non-Experimental Research

Researchers who are simply interested in describing characteristics of phenomena, describing relationships between variables, and using those relationships to make predictions can use non-experimental research. Using the non-experimental approach, the researcher simply measures variables as they naturally occur, but they do not manipulate them. For instance, if I just measured the number of traffic fatalities in America last year that involved the use of a cell phone but I did not actually manipulate cell phone use then this would be categorized as non-experimental research. Alternatively, if I stood at a busy intersection and recorded drivers’ genders and whether or not they were using a cell phone when they passed through the intersection to see whether men or women are more likely to use a cell phone when driving, then this would be non-experimental research. It is important to point out that non-experimental does not mean non-scientific. Non-experimental research is scientific in nature. It can be used to fulfill two of the three goals of science (to describe and to predict). However, unlike with experimental research, we cannot make causal conclusions using this method; we cannot say that one variable causes another variable using this method.

Laboratory vs. Field Research

The next major distinction between research methods is between laboratory and field studies. A laboratory study is a study that is conducted in the laboratory environment. In contrast, a field study is a study that is conducted in the real-world, in a natural environment.

Laboratory experiments typically have high internal validity. Internal validity refers to the degree to which we can confidently infer a causal relationship between variables. When we conduct an experimental study in a laboratory environment, we have very high internal validity because we manipulate one variable while controlling all other outside extraneous variables. When we manipulate an independent variable and observe an effect on a dependent variable and we control for everything else so that the only difference between our experimental groups or conditions is the one manipulated variable then we can be quite confident that it is the independent variable that is causing the change in the dependent variable. In contrast, because field studies are conducted in the real-world, the experimenter typically has less control over the environment and potential extraneous variables, and this decreases internal validity, making it less appropriate to arrive at causal conclusions.

But there is typically a trade-off between internal and external validity. External validity simply refers to the degree to which we can generalize the findings to other circumstances or settings, like the real-world environment. When internal validity is high, external validity tends to be low; and when internal validity is low, external validity tends to be high. So, laboratory studies are typically low in external validity, while field studies are typically high in external validity. Since field studies are conducted in the real-world environment it is far more appropriate to generalize the findings to that real-world environment than when the research is conducted in the more artificial sterile laboratory.

Finally, there are field studies which are non-experimental in nature because nothing is manipulated. But there are also field experiments where an independent variable is manipulated in a natural setting and extraneous variables are controlled. Depending on their overall quality and the level of control of extraneous variables, such field experiments can have high external and high internal validity.